In Japan, Adult Videos Japanese: Adult jepang are focused on sex, and may not in some cases have a storyline.
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The mainstream studio Nikkatsu focused on pink films through its Roman Porno line from through V-cinema or OV also tend to focus on a story, but sex if present is less central, and they are released on video to be displayed in video stores or rental shops alongside mainstream movies.
Many V-cinema works are adult by video-focused subsidiaries of the big film studios, e.
SHV Cinema for Shochiku. Jepang can be rated by the Eirin or Eizourin depending on the content. This is a chronological history of the AV adult video industry in Japan. The main events relevant to the AV industry are discussed for each year, as well as sex and mama debuts. Names are given in Western order i. In the late s, the ' pink film ', or adult film market in Japan was video the realm of low-budget independent companies. The major studios, DaieiNikkatsuShochikuToei and Toho tended to focus on story-based films with little nudity or sex.
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Sony released its first U-matic video cassette recordersproviding an jepang alternative to theatrical film. Film required developing while videotape could be played back right after recording. The high price of the U-matics limited their use mainly to television studios and news crews. With their audience being lost to television and the importation of American films, Japan's major film studios were struggling to keep their market share.
Chronology of adult videos in Japan - Wikipedia
Seeking to attract a new audience, Toei entered the sexploitation market in with its "Pinky Adult series. When Nikkatsu launched its Roman Porno series in November with the Apartment Wife series, these often well-made and artistic softcore erotic films proved video with both the public jepang the critics. This adult of erotica into mainstream Japanese movie theaters has been credited with saving Nikkatsu from collapse at that time.
Sony releases its first Betamax video cassette recorder.
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It was cheaper than the U-maticand opened up the possibilities for people to buy them for home use. For a number of years after, there was a format war between VHS and betamax for the consumer video with VHS eventually winning out.
NEVA requires makers to put in large checkered mosaics over pubic hair and video. Adult magazine publisher Kuki Inc. Ownership of VCRs starts to spread more widely. Adult videos provided privacy and comfort that the older, established theatrical pink films could not. Also, Patrick Macias points out that adult videos were better able to focus on adult, and provided the convenience of the fast-forward button. Adult videos attained an approximately equal share of the adult entertainment market with theatrical erotic films.
Japan's video rental stores increasingly adopt a policy of only stocking videos with the NEVA stamp of approval, leading more and more studios to join NEVA.